Avedon Capital Partners backed Kinly strengthens position in the Benelux with acquisition of MK2 Audiovisual

By on November 16, 2018

Kinly announced that it has acquired MK2. This acquisition fits in with Kinly’s strategy of strengthening its leading position in the audio-visual and visual collaboration market through organic growth and strategic acquisitions. In recent years, MK2 has rapidly developed from Breda into a market leader in the Netherlands within the field of audio-visual solutions and can count many leading businesses as long-term customers.

Together, Kinly and MK2 are the experts in the Dutch market for IT-driven AV and visual collaboration solutions. Kinly increases its AV knowledge and experience. For MK2 and its customers, this means broadening the portfolio with the Kinly Cloud platform and managed visual collaboration solutions.

The joint Kinly organization in the Netherlands and Belgium has more than 200 employees spread over offices in Amsterdam, Breda, Eindhoven, Zwolle, Breukelen and Ghent. With the acquisition, Kinly has 600 employees worldwide, across offices in Norway, the United Kingdom, the United States, Singapore, the Netherlands and Belgium.

“The acquisition of MK2 is the first acquisition that fits perfectly within our strategy adopted at the end of last year to become a global leader in this market and to support existing and new global customers as well as possible”, says Magnus Ekerot, CEO of Kinly.

“The acquisition by Kinly is an important next step in the growth of MK2. We quickly expand our current portfolio of visual collaboration solutions, which is a nice addition to our current and future services.”- Roel Vermaat and Jeroen van Doorn, owners of MK2

About Kinly
Kinly is a global visual collaboration specialist, formed on 12 September 2017, from a merger between VisionsConnected and Viju. The company currently serves business and government customers in more than 120 countries. The head office of Kinly is located in Amsterdam. Go to www.kinly.com for more information.

About MK2
MK2 has been the partner in the field of audiovisual information and communication technology for almost 20 years. With total solutions, customized advice and with knowledge of the latest techniques. From offices in Amsterdam, Breda and Eindhoven, more than 150 professionals (130 FTEs) are working every day to optimally serve customers with both temporary (rental) solutions and fully integrated systems, such as auditorium, meeting rooms, education or training presentation rooms. The founders of MK2, Jeroen van Doorn and Roel Vermaat, have a passion for the audiovisual profession and pass it on to employees, suppliers and customers on a daily basis. The passion of MK2. Experience this passion by visiting: www.mk2.nl.

About Avedon
Avedon is a leading lower mid-market private equity firm in the Benelux and Germany, providing capital in partnership with strong founder/owners or management teams that have distinctive and ambitious growth plans requiring a step change. The Avedon team is located in Amsterdam (NL) and Düsseldorf (GER) with managed assets of more than €500 million. Through dedicated sector teams, Avedon seeks opportunities in niches within four sectors: i) Software & Technology, ii) Business services, iii) Industry & Engineering, and iv) Consumer products & Leisure. Throughout the cycles the team has supported 23 growth companies in the fields of strategy, sales growth, human capital, operational improvement and has achieved a strong track record of growth. Go to www.avedoncapital.com for more information.


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