BDMI Bertelsmann Digital Media Investments investiert in Whisbi

By on September 18, 2012
  • Whisbi secures equity investment from BDMI for its ground-breaking online marketing technology
  • The company will use the BDMI investment and expertise to accelerate international growth across Europe, South America and the USA.
  • Household names such as Movistar, Vodafone, Citibank, American Express and Iberdrola are already utilising Whisbi for their e-commerce operations in Spain, enjoying increases in their sales by up to 300%.

Whisbi announced today that the company has secured an equity investment from BDMI (Bertelsmann Digital Media Investments). The latest financing round brings the company to $2.5 million in funding raised to date. Other investors in Whisbi include Amerigo Innvierte Spain Ventures, managed by Active Venture Partners. The investment news comes on the heels of the opening of Whisbi offices in London, UK and São Paulo, Brazil in July.
Whisbi’s technology and video agents help companies increase their Internet sales, with clients enjoying as much as 300% greater sales figures. Enterprise companies such as Movistar, Vodafone, Citibank, American Express and Iberdrola have already significantly increased their online sales in Spain thanks to Whisbi’s innovative combination of live video and telephone. Internationally patented, the Whisbi-developed technology helps brands realise additional online sales, especially in regards to complex products and services such as banking, insurance and telecommunications – intricate sectors that require high customer trust and additional product information in order to seal the deal.

Alex Bisbe, Whisbi’s CEO and founder commented, “We’re delighted that BDMI has decided to invest in Whisbi; their expert knowledge of the digital media landscape along with their extensive portfolio of companies offers real synergies for our organisation moving forward”.

BDMI concentrates on early stage investments into growing companies in the digital media landscape, “We were very impressed with Whisbi’s technology and team,” said Jan Borgstädt, Head of European Ventures at BDMI, „Whisbi has already proven it can exponentially grow its Video Agent service by amassing over 1 million users in Spain in a short period of time with a minimum outlay of marketing dollars. We’re confident that the Whisbi management team has both the passion and experience needed to continue to propel Whisbi into a leadership role in the global eCommerce market. We’re going to support Whisbi on that journey.“

„The additional investment and expertise BDMI has injected into Whisbi will enable us to continue refining our service whilst at the same time expand our business across Europe and beyond, offering clients a laser-focused vehicle aimed at improving conversion rates of enterprises selling complex products to consumers,“ said Jose Luis Cantero, CTO at Whisbi. „This new financing will enable us to strengthen and expand our infrastructure and to support the innovations and features demanded by our rapidly growing client base.“

About Whisbi
Whisbi’s services are based on a real-time combination of computer and phone communication. When a user browses a webpage providing the Whisbi service, he can ask for online assistance at any moment. To do so, he just has to introduce his name and phone number in the webpage, be it a fixed phone or a mobile phone. Within a few seconds, he will receive a phone call from a video agent while also being able to see him or her on the computer screen.

Whisbi’s technology represents a turning point in the way Internet services are commercialised. “We believe it is necessary to humanise the e-commerce experience and provide assistance to anyone that might be in need of help when dealing with the purchasing process. Customers tire quickly when completing online forms and will abandon a website if they feel confused or unsure how to proceed. We help our partners close the deal there and then”, explains Bisbe.
In addition to tripling its corporate customer’s sales, Whisbi receives consistently positive reviews from Internet users, with about 100,000 customers assisted every month in Spain rating the service with 8.5 points out of 10. Further information can be found at: www.whisbi.com.

About Bertelsmann Digital Media Investments (BDMI)
BDMI is a strategic investor that brings a wealth of experience and opportunities to emerging companies. BDMI provides not only capital, but also a worldwide network of diverse businesses. Our goal is to partner with companies that can benefit from our innovative spirit and media leadership across the globe. BDMI is a wholly owned subsidiary of Bertelsmann SE & Co. KGaA. Further information can be found at: www.bdmifund.com.


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