Deloitte acted as exclusive financial advisor to ZEISS on the acquisition of GOM GmbH

Deloitte acted as exclusive financial advisor to ZEISS on the acquisition of GOM GmbH (“GOM”), a leading provider of hardware and software for automated 3D coordinate measuring technology.

About the transaction

The Deloitte team led by Alexander C. Bielig (M&A Advisory) successfully advised ZEISS on the acquisition of GOM. Deloitte provided a wide range of Advisory services, such as Financial Transaction Services (Egon Sachsalber), Operational Transaction Services (Thomas Menzler), Tax Advisory (Christine Wolter) and indicative Purchase Price Allocation (Stefan Brauchle).

GOM develops, produces and distributes software, machines and systems for industrial and automated 3D coordinate measuring technology and 3D testing. Founded in 1990, the company is headquartered in Braunschweig, Germany, and has a global workforce of about 600 people. Its customers include international companies from the automotive, aerospace and consumer goods industries as well as research institutions and universities. In fiscal year 2017/18, the company generated approximately 150 million euros in revenue.

With the acquisition, ZEISS furthers its goal of technological leadership in industrial metrology and quality assurance: ZEISS is expanding the industrial metrology and quality assurance portfolio of its Industrial Quality & Research segment by acquiring GOM. Both ZEISS and GOM have enjoyed strong growth in the past years and proved successful on the market. The aim is to further strengthen this leading technological position together, especially in the area of optical digitization systems. The combination of existing products and solutions as well as joint innovations in the future will lay the foundation for shaping and entering new markets.

As a leading M&A advisor with strong industry know-how and the ability to deliver highly flexible, client-tailored solutions, Deloitte demonstrated first-class execution capabilities. Deloitte’s support for ZEISS provided a significant contribution to a smooth, efficient and successful transaction. In addition, Deloitte demonstrated its capabilities as a cross-functional organization with Deloitte M&A Advisory working together seamlessly alongside four additional Deloitte work streams to provide the client with an integrated service package from a single source.


ZEISS, founded in 1846, is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. With approximately 30,000 employees, ZEISS is active globally in almost 50 countries with around 60 of its own sales and service companies, more than 30 production sites and around 25 development sites. The ZEISS Group generated annual revenue totaling more than 5.8 billion euros in its four segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology (status: 30 September 2018). The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

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