Drake Star Partners advises Navads on the sale to Uberall

By on September 10, 2018

Uberall​, a global leader in location marketing solutions for businesses competing to attract and win local brick-and-mortar customers, today announced the acquisition of Navads, a leading company in the listings and location data management space for agencies that serve enterprise and SMB brands. The acquisition makes Uberall one of the largest location marketing platforms in the world, supporting nearly 700,000 locations for over 1,500 customers for Uberall and Navads globally. Drake Star Partners acted as exclusive financial adviser to Navads in this transaction.

Headquartered in Amsterdam, Navads is an industry leader in listings and location data management, distributed by a growing network of resellers and industry partners. Navads ensures business listings are optimized throughout the entire local search ecosystem, specializing in mobile navigation, autonomous vehicles and voice search.

Commenting on the sale of Navads to Uberall Lex ten Veen, Navads’ CEO said: “The Drake Star team provided us with seamless, integrated cross-border coverage in what was a truly global process. Their deep industry knowledge and process management excellence were critical in ensuring a successful outcome for all our stakeholders.”

Mark Bradt, lead Partner in Drake Star’s San Francisco office noted: “It was a great pleasure to work with Navads – a really high-quality team and company. It is exciting to see a transaction that creates such a strong combined entity (Navads + Uberall). Clearly, together they are very well-positioned within a very dynamic market that is only growing in importance. The continued increase in mobile and map-based engagement will drive further the need for robust digital location data today and into the future. We are very happy for all involved.”

Drake Star Partners team: Mark Bradt, Robert Wilhelm, Manus Weber, Maarten Vrijhof
Legal advisors: CORP.nl

About Navads

Navads​ is a global company in the GPS, mapping and navigation ecosystem offering​ ​location data management​ for enterprise and SMB brands worldwide. Distributed by a network of resellers and industry partners, Navads ensures business listings are optimized throughout the entire local search ecosystem. Through its data-quality-focused platform, Navads aims to be the preferred data supplier to the navigation and mapping industry and has strategic relationships with all the principal map development companies, including Google, Waze, Uber, TomTom, Apple and HERE and is trusted by over 800 brands (including many leading global companies) across four continents. Navads is headquartered in Amsterdam, Netherlands with an office in Charlotte, North Carolina. – www.navads.eu

About Uberall

Uberall​ is a global leader in location marketing technology. Its flagship Location Marketing Cloud platform empowers the world’s biggest brands to connect with their customers and turn online interactions into offline sales. Uberall gives businesses central control of their digital presence and online reputation, enabling them to easily manage brand interactions in real-time on all digital platforms—mobile, voice and desktop—across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks. The ​Location Marketing Cloud​ provides a consistent, accurate digital brand footprint that helps businesses capture new customers and maximize revenue for every location. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. – www.uberall.com


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