From Big Data to Big Business – Reply acquires trommsdorff + drüner – IEG as exclusive financial advisor to trommsdorff + drüner
Reply strengthens its leading position in digital experience and data-driven marketing through the aquisition of trommsdorff + drüner
Reply, a specialist in the design and implementation of solutions based on digital media and new communication channels, has strengthened its presence in Germany through the purchase of 100% of the share capital of trommsdorff + drüner, innovation + marketing consultants GmbH (td). td is a leading international business consultancy for data-driven innovation and marketing.
The td portfolio combines data-driven innovation services to anticipate and cultivate ideas using agile business modelling to generate sustainable profits from innovation by supporting clients to develop products and services customers really want. The data-driven marketing services and smart data platforms help to understand individual customer journeys through the combination of old world and new world data ecosystems, in order to develop stories for brands, increase campaign performance, create meaningful relationships with customers and enhance marketing effectiveness and efficiency. The company serves clients like Coca-Cola, Volkswagen, Telefonica, Lufthansa, Sanofi and other international brands from different industries.
The acquisition of td is part of the international development strategy of Reply. In particular, with td Reply strengthens its expertise in the field of innovation and marketing consulting with focus on driving innovation through data by transforming big data into smart data to gain relevant insights for designing game-changing business models and marketing strategies for brands.
IEG – Investment Banking Group acted as exclusive financial advisor to trommsdorff + drüner.