GCA Altium acted as exclusive financial advisor to the shareholders on the sale of GartenHaus, a leading online platform for garden houses, sheds, saunas and related products in the DACH region, to 3i Group, a leading pan-European investment company. As part of the transaction, GartenHaus’ management team and board will also invest to become shareholders in the business.
GartenHaus offers garden houses, sheds, carports, terraces, saunas and other, often bulky, garden and home related products. The company focuses on the high-quality, mid-to-upper priced segment of the market and differentiates itself through product development, excellent customer service and the management of complex logistics to deliver and assemble its products.
GartenHaus was founded in 2002 and launched its first online shop in 2009, thus becoming the pioneer in selling garden homes directly to consumers. With around 75 employees, the company combines specialist trade product know-how with digital competence and offers a one-stop shop for customers, from planning to the realisation and maintenance of garden and home projects. The company is also benefitting from the shift towards online retail and the increasing popularity of gardening and leisure trends.
Sebastian Arendt, CEO, GartenHaus, commented: “3i has a great reputation for helping its companies to grow internationally and we are excited to partner with them at this point in our journey. The 3i team has a broad network, excellent digital capabilities and a strong track record in the consumer retail space, all of which will be of great benefit to GartenHaus.”
Peter Wirtz, Partner, 3i, added: “For us, GartenHaus is a highly attractive investment opportunity. It is a niche market player with strong digital capabilities which is benefitting from the shift to online. We see GartenHaus as the nucleus for establishing an online champion for home and garden projects across Europe. The key focus is to expand the product range into adjacent categories and to internationalise the business by expanding into neighbouring countries such as the UK, France, Scandinavia and the Netherlands, which have fragmented markets and similar product trends.”
GCA Altium is the European business of GCA, a global investment bank that provides strategic M&A and capital markets advisory services to growth companies and market leaders. The firm offers worldwide coverage with over 500 employees in 25 offices across America, Asia and Europe. Built by the people that run the business, GCA is a firm of experts who focus on deals that require commitment, original perspective, skill and exceptional networks.
For further information about GCA Altium, please visit www.gcaaltium.com