IEG – Investment Banking Group berät TrustYou bei Verkauf an Recruit Holdings
Japan-based Internet and Media Group Recruit Holdings (>USD 13bn sales) has acquired the leading global travel feedback platform TrustYou, headquartered in Germany (Munich), the United States, Japan, Singapore and Romania. This creates a new area of travel technology activities at Recruit Holdings and demonstrates the fundamental change of the global travel industry.
More than 95 percent of online booking decisions are influenced by guest feedback platforms. Hotels, airlines and hospitality providers today are actively participating in this vast eco system of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. The aim is to receive actionable insights about their customers, leverage their feedback and positively influence future travel experiences.
TrustYou is the world’s largest guest feedback platform, currently operating from five headquarters around the globe: Germany, Romania, United States, Singapore, and Japan. TrustYou collects and analyzes approximately 100 million reviews every year for hundreds of thousands of hotels across the globe. TrustYou was founded in 2008 by Benjamin Jost and Jakob Riegger. Recruit Holdings was founded 1960 in Tokyo and focusses on providing value via information for various sectors such as Human Resources, Travel, Beauty and Lifestyle.
Recruit Holdings, the second largest internet group in Japan has successfully acquired TrustYou. For Recruit this marks the first travel tech and data transaction worldwide. Recruit Holdings will use TrustYou to build a new travel tech division globally. IEG – Investment Banking Group has acted as an exclusive financial advisor to TrustYou.
Expanding the world’s largest guest feedback platfom on a global scale. „TrustYou’s remarkable growth from a small start up to a globally operating company is very impressive to us and we see a high potential for further growth and expansion. We are very committed to providing TrustYou with the necessary resources it needs to spearhead our big ambitions in the hospitality and travel market,” says Yoshihiro Kitamura, Head of Media and Solution Strategic Business at Recruit Holdings. Benjamin Jost, CEO at TrustYou comments: „With Recruit, we found a partner that is eager to support us with its financial resources and knowledge which will give us the necessary boost to accelerate future growth, be it organically or via further acquisitions.“