Oakley Capital agrees sale of atHome to Mayfair Equity Partners

Oakley Capital (“Oakley”) is pleased to announce that it has reached an agreement to sell a majority stake in atHome Group („atHome“), a leading online classifieds and mortgage broking business in Luxembourg, to Mayfair Equity Partners, a U.K. based buyout and growth capital investor. Following the transaction, Oakley Fund III will retain a minority stake in the business.

Fund III originally invested in atHome in 2017, as part of the acquisition of a portfolio of classifieds businesses, which comprised Casa.it in Italy and atHome.lu in Luxembourg. Under Oakley’s ownership, atHome has successfully consolidated its leading market position in its core property classifieds market, whilst expanding into mortgage broking and automotive classifieds through strategic bolt-on acquisitions. Over the three years of Oakley’s investment, atHome has increased EBITDA by over 80% and its websites are among the most visited in Luxembourg.

Following the transaction, Fund III will retain its stake in Casa, which continues to benefit from the growth in the Italian online property classifieds sector, as well as a minority stake in atHome. The partnership with Mayfair and the existing management team will allow Fund III to participate in the future growth of atHome as it continues to expand on its market leading offering to consumers and customers, and deliver growth across its core property, mortgage and automotive verticals.

Macquarie Capital acted as atHome’s financial advisor in connection with this transaction.

Peter Dubens, Managing Partner of Oakley Capital, commented: “We would like to thank Soufiane Saadi and his team for their hard work in developing the atHome Group over the past three years. We very much look forward to working with them, and with Mayfair, to drive further growth in the future.”

About Oakley
Oakley Capital is a Western Europe-focused private equity firm with over €3 billion of assets under management. Oakley invests in mid-market companies across the region within three core sectors – Consumer, Education and Technology, Media & Telecoms (TMT).
Oakley is able to deliver differentiated investment opportunities and superior returns by leveraging its entrepreneurial mindset and deep sector expertise. The Oakley team works closely with a unique network of entrepreneurs and successful management teams to help source primary, proprietary opportunities and gain valuable insights into the businesses in which it invests. Its ability to overcome complexity, and a flexible approach to value creation, allow Oakley to support its portfolio companies to achieve sustainable growth.
To date, Oakley has completed 34 investments and is currently investing its fourth fund.

About atHome
atHome Group operates a portfolio of online classifieds portals, which are the leading choice for consumers in Luxembourg, as well as providing solutions to users from the bordering regions in France, Germany and Belgium. Founded in 2001 and headquartered in Luxembourg, the Group owns portals in real estate (atHome.lu) and automobile (Luxauto.lu), as well as the first online mortgage broking service in Luxembourg (atHome Finance).
atHome is a leading digital group, whose purpose is to serve the consumer needs and support them in some of their most important purchases by making the process simple and efficient to find their home, obtain financing, buy a car.

About Mayfair Equity Partners
Mayfair Equity Partners is a buyout and growth capital investor providing capital to dynamic businesses in the TMT and Consumer sectors. Its primary focus is on building strong partnerships with exceptional management teams. Mayfair is an investor in OVO Energy, a high-growth tech-enabled challenger brand in the energy space, YO!, a multi-brand multi-channel sushi platform with operations across the UK, Canada and the US, SuperAwesome, a global high-growth digital marketing business whose technology platform enables brands and agencies to deliver kid-safe digital advertising to under-thirteen audiences and Pixomondo, the VFX house behind the Emmy-winning HBO series Game of Thrones and the Oscar-winning 2011 film Hugo, as well as seven other promising growth businesses.