OMMAX advised Brockhaus Capital Management on the successful acquisition of B2B leasing platform Bikeleasing

OMMAX supported Brockhaus Capital Management AG, a long-term oriented technology group acquiring high-margin and high-growth technology champions with B2B business models in the German Mittelstand, on the acquisition of Bikeleasing Group, a leading digital provider of a B2B leasing platform for “green assets”.

Through its platform, BLS currently enables around 25,000 corporate customers from the German SME sector („Mittelstand“) to offer their underlying workforce of c. 1.2m employees a highly automated, digital arrangement and management of company bike leasing contracts. The concept of company bikes allows employees to obtain bicycles and e-bikes, including insurance coverage, from their employers by way of gross salary conversion and therefore benefit from significant savings. The complete process, from onboarding of the B2B customer, employees ordering the bicycle from the retailer, through to the processing of damage claims is highly automated and carried out via the inhouse digital platform and mobile app.

In preparation for the acquisition, OMMAX supported Brockhaus Capital Management with a Commercial and Technical Due Diligence and examined the company’s digital performance, evaluating dimensions like the business model, digital KPIs, customer economics, IT infrastructure and overall strength of the dedicated digital platform, which allows the handling of the entire leasing process in a highly digital and automated manner, benefiting all involved stakeholders.

Brockhaus Capital Management was very pleased with OMMAX’s work. Marco Brockhaus, CEO of Brockhaus Capital Management, on the collaboration: “OMMAX supported us effectively combining commercial, digital and technical expertise to further develop a holistic understanding of Bikeleasing and its value creation potential”.

Dr. Stefan Sambol, Managing Partner at OMMAX, comments: “We’d like to congratulate Brockhaus Capital Management on their successful acquisition of Bikeleasing. What impressed us throughout the due diligence was the company’s digital platform enabling a high degree of scalability for offering leasing services around bikes as well as other green assets to their large and strongly growing client base.”

Cycling is becoming increasingly popular. More and more people are adopting bicycles, and e-bikes in particular, as a means of transport. The COVID-19 pandemic has further fueled this development. Leasing options for company bikes are therefore becoming increasingly attractive for many companies and their employees. The advantages of cycling with regard to climate-neutral mobility have also been recognized by lawmakers which is why regulations regarding the company car („Dienstwagenprivileg“), have been extended to also include bicycles and e-bikes: the company leases the company bike via BLS and provides it to the employee, who can save up to 40% compared to a cash purchase by way of gross salary conversion, for both business and private use.

Do you want to know more about OMMAX’ experience in transaction advisory? Get in touch with Managing Partner Dr. Stefan Sambol Stefan.Sambol[at]ommax.de

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ABOUT BROCKHAUS CAPITAL MANAGEMENT

Brockhaus Capital Management AG (BKHT, ISIN: DE000A2GSU42, “BCM“), based in Frankfurt/Main, is a technology group acquiring high-margin and high-growth technology champions with B2B business models in the German Mittelstand. With a unique platform approach and a long-term horizon, BCM actively and strategically supports its subsidiaries in achieving long-term profitable growth beyond industry and country boundaries. At the same time, BCM offers a gateway into these non-listed German technology champions, which are otherwise inaccessible to capital market investors.

For more information about Brockhaus Capital Management: https://www.bcm-ag.com/en/

ABOUT BIKELEASING

Bikeleasing-Service GmbH & Co. KG (together with its affiliated companies „BLS“; www.bikeleasing.de) is a leading digital B2B leasing platform for green assets. The BLS platform currently enables around 25,000 corporate customers from the German SME sector („Mittelstand“) to offer their underlying workforce of c. 1.2m employees a highly automated, digital arrangement and management of company bike leasing contracts. BLS was founded in 2015 and employs around 130 people at its sites in Vellmar, Uslar, Freiburg and Innsbruck.

ABOUT OMMAX – DIGITAL SOLUTIONS

OMMAX – Digital Solutions is a digital strategy consultancy based in Europe, specializing in sustainable digital value creation while catering to an array of mid-sized companies, large enterprises and more than 50 private equity firms around the world. Composed of >150 international experts and with >700 realized digital projects in the fields of digital strategy, digital operational excellence, data science, and transaction advisory services, OMMAX is a forerunner concerning holistic data-driven strategy consulting and end-to-end execution of digital solutions.
More information: www.ommax-digital.com