Berlin Brands Group (BBG), one of the leading global e-commerce companies and pioneers in the direct-to-consumer business, raised debt funding to further support the acquisitions of online retail brands and integration with BBG’s global scaling platform. With this financing push, BBG is pursuing its goal of becoming Europe’s largest acquirer of direct-to-consumer brands. The funding round comes as a syndicated debt financing provided by six banks.
BBG focuses on garden, home and living, sports, electronics and household appliances and currently sells more than 3,700 products through their 14 own brands in 28 countries and through 100 channels, supporting a better and more beautiful life. As one of the few companies that has been profitable since its inception, BBG grows primarily from its own cash flow. The company employs over 900 people in five countries.
As BBG’s exclusive financial advisor, Lincoln International worked closely with BBG on all aspects of the transaction, helping to structure, arrange and negotiate the financing.