About the transaction
The Deloitte Corporate Finance Advisory team (“Deloitte”) in Frankfurt, led by Moritz Freiherr Schenck (Managing Director) and supported by Reimar Kube and Alexander Voelkel, successfully advised mymoria GmbH (the “Company” or “mymoria”) in the process of securing a Series C funding with a total volume of 15 million Euro. The funding round is led by Kalodion, the family office of the successful entrepreneur David Zimmer from Saarland, and the investment group EGORA Holding. In addition, all existing shareholders, including DvH Ventures, IBB Ventures, HOWZAT Partners and btov Partners, among others, will participate exclusively.
mymoria wants to become the German funeral market leader in the next three years and is focusing on expanding its holistic development with acquisitions and the integration of traditional funeral homes into the digitally influenced mymoria Group.
Last year, the previously digital-only funeral services provider opened its first funeral boutiques in Cologne and Munich with plans to open more locations this year. With initial acquisitions of funeral homes, the company is in a comfortable position for strong growth and has already established its own transfer service across Germany to implement the logistics of the entire group.
Deloitte’s in-depth knowledge of the venture capital sector and first-class execution capabilities emphasize its competence to complete a complex and time-critical transaction successfully. Despite the challenges posed by COVID-19 and an international landscape of potential investors, Deloitte provided extensive support during the preparation phase, due diligence phase and contract negotiations, ultimately leading to a favorable outcome for mymoria.
About mymoria GmbH
Since 2016, mymoria has been offering bereaved families and those making provision for the future at www.mymoria.de the opportunity to plan and commission a comprehensive funeral online, with full cost transparency. In familiar surroundings and in a protected space, they can intuitively put together all the services and products needed for the desired funeral. Since 2020, mymoria has also been offering its services in funeral boutiques and is building up a branch network across Germany. Its own Germany-wide transfer service supports the growth strategy to become the market leader. The company was founded in Berlin in 2015. With the two managing directors Björn Wolff and Felix Maßheimer, the team currently consists of around 60 employees.
About Deloitte – Corporate Finance Advisory
As leading independent M&A advisors, we provide M&A deal execution and financial advisory services to large and mid-market corporations as well as to private equity firms globally. We offer financial advice and insight at every stage of a transaction – from consideration of strategic options to transaction execution, be it an IPO, acquisition or divestment, restructuring or fast track disposal. We pride ourselves in our independent advice to our clients.
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